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Industry Approved Marketing - Marketing Locally & Reaching Globally

At the Teller County Vacation & Visitors Bureau we have been marketing locally and globally since 2001 and the travel industry is finally catching up.

"Travel industry experts say market locally"...ColoradoBiz magazine.

Marketing Colorado destinations to tried-and-true customers who live in-state or in surrounding states appears to be a common strategy among tourism promoters this year.

"We've tapered off national advertising because we know the majority of our visitors come from the Front Range and are drivers," says Jennifer Grossheim-Harris, marketing and public relations coordinator for the Grand Junction Visitor and Convention Bureau.

This year, the Colorado Tourism Office will aim additional efforts at attracting more visitors from nearby states and encouraging residents to explore in-state destinations. The marketing emphasis reflects the expectation that vacationers will take shorter trips closer to home.

Searching Online "There's a pretty robust market in Colorado for drive traffic," says Clayton Reid, president and managing partner of MMG Worldwide, a travel-industry marketing agency that works for the Colorado Tourism Office.

"It's certainly a challenging year, but people are still traveling," says Kim McNulty, director of the Colorado Tourism Office, the state agency that markets Colorado as a travel destination. "People still value that time away from hectic daily life. Travelers are looking for deals and they're booking later," McNulty says.

 

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